It’s been dubbed the “Nike Innovation Event,” and the swoosh brand is being as surreptitious about the gathering as it possibly can – albeit, while still being Nike.

A select group of individuals has been invited to a covert location in London for this Feb. 24 extravaganza where it appears Nike will launch a slew of new products and technologies.

So far we only have clues as to what will be unveiled in the UK and it sounds as though the mercurial boot will be updated, a new training program introduced and new national team kit design revealed.

There’s a ton of buzz and scuttlebutt surrounding this and Nike is saying very little other than to assure us they will “Write History.”

Stay tuned.