San Diego, CA., Jan. 29, 2019 /PRNewswire/ -- In the world of youth sports, the Surf brand equates to professionalism, high quality coaching and a devotion to helping all players develop and increase their love the game of soccer. Today, Surf is proud to announce a new milestone; the launch of LA Surf Soccer Club, the landmark merger of three strong youth soccer clubs in the Los Angeles area; SoCal Academy, San Gabriel Valley Surf and Soltilo FC.

“More than 15,000 American talented youth soccer players coast to coast proudly wear the Surf logo on their soccer jerseys,” said Jeremy McDonald, President of Surf. “The launch of the LA Surf is the natural expansion of our Surf brand and our commitment to developing great youth soccer players.”

In America, Southern California is recognized as a hotbed of soccer talent and there has been a real need to provide best-in-class services to meet the needs of the area’s youth players.

“LA Surf will offer the best possible player development environment in the Los Angeles area,” said Brian Waltrip, LA Surf’s President. “Partnering with SoCal Academy, SGV and Soltilo immediately creates a hub for elite player programs and makes LA Surf the strongest club in the Los Angeles market.”

Focused on quality over quantity, Surf’s mission is to provide all players with best in class opportunities and experiences within soccer.  “We’ve never felt the need to grow for growth’s sake and LA Surf will help our players develop and compete at the highest level,” said Esteban Chavez, SoCal Academy’s Director of Coaching and one of its founders.  “The benefits of creating LA Surf are far-reaching, and were the main driver in forming this partnership,” said Kevin McCloskey, President of SoCal Academy.

“Doing the best for kids is embedded in the DNA of Surf,” said Matt Bradbury, SGV Surf Director, and founder. “Our goal is to empower today’s youth to achieve success in soccer and in life, through the love of the game. Our families benefit from being a part of Surf, a true brand that people recognize across the country.” SGV Surf joined the Surf Affiliate program in 2017 and has exemplified the best of the Surf philosophy in the LA area for the past two years.

“It's very exciting to see the evolution of the Surf brand in the LA marketplace,” said Chris Adams, Business Development Director, Surf Cup Sports. “Combining the high quality of SoCal Academy, San Gabriel Valley Surf and Soltilo, LA Surf ensures a bright future for the players in the area. 

“Surf is a nationally known and respected brand. To give our families the chance to partner with Surf provides a lot of opportunities to our players,” said Daniel Fox, Director of Coaching of Soltilo. “The merging of our organizations will take our programs to the next level and truly make LA Surf elite.”

“LA Surf’s success will be a continuation of the incredible work of our combined players, coaches, and their families. Our goal is to support their success with Surf’s vast experience and network and help our players to achieve their goals and dreams,” said Waltrip.

From excellence in event management and over $7 Million in charitable contributions, to over 16 national championship youth teams and countless professional, collegiate and youth national team players, Surf is one of the founding organizations in American youth soccer. Now LA Surf joins San Diego Surf, Orange County Surf and the 16 Surf National Affiliates, adding to the already powerhouse brand in a multibillion dollar industry.

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